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2018 Marketing Survey + ZLearning Episode 4 Bundle
A bundle of: 2018 Marketing Survey + ZLearning Episode 4
2018 Marketing Survey
Zweig Group's 2018 Marketing Survey of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics.
The topics covered in this comprehensive report are:
Marketing staff: This section presents data on marketing departments at firms of different sizes/types, along with experience, education, compensation, and expectations and sales goals for various marketing related job roles.
Proposals & sales: A full breakdown of proposal actives and hit rates by firm type, size, location, and other factors.
Marketing systems: This section has data on the prevalence of various marketing systems and data relating to their use.
Promotion: See what most firms in the industry are doing to promote themselves, along with a full report on statistics of what is working and what is not working.
Marketing expenditures: Data on marketing related expenses including actual figures from the previous year and budgeting for the future.
Strategies: See data on the use and effectiveness of a variety of marketing approaches.
Challenges: Data on what respondents feel have been marketing challenges and victories for their firms over the past year.
ZLearning Episode 4
Episode 4 in Zweig Group's ZLearning series. It's one thing to write a great proposal for a project but you still have to present to the client. Learn how to build a winning presentation from scratch and successfully present it to your client.
This crash course on presentations will show you how to build a winning presentation from scratch and present effectively with confidence. Learn how being different can work in your firms favor and how to accentuate those differences in your presentation. This video also demonstrates how to use different multimedia formats for your proposals. Join AEC Industry Expert and Author Mark Zweig and consummate communicator Randy Wilburn for an in-depth look at how to be a better presenter.
Some of the topics covered include:
- Starting from a blank slate can help your presentation
- Why doing your homework before the presentation is important
- Don't be afraid to be different
- Demonstrate that you understand the clients wants and needs
- The importance of using photos and videos
- Using humor
ZLearning is a Continuing Education online learning portal offered by Zweig Group.
Design Professionals save time and money by taking some of your most important continuing education courses online. Gain real knowledge and additional skills in a fraction of the time without the hassle of attending a live event. ZLearning classes including this one offer a short quiz, completion certificate, and most importantly CEUs/PDHs for your time and effort.