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2018 Marketing Survey + ZLearning Episode 4 Bundle

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2018 Marketing Survey + ZLearning Episode 4 Bundle


A bundle of: 2018 Marketing Survey + ZLearning Episode 4

2018 Marketing Survey

Zweig Group's 2018 Marketing Survey of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure.  This report also has statistics on proposal activity, hit rates, and other useful analytics. 

ZLearning Episode 4 

Episode 4 in Zweig Group's ZLearning series. It's one thing to write a great proposal for a project but you still have to present to the client. Learn how to build a winning presentation from scratch and successfully present it to your client. 

This crash course on presentations will show you how to build a winning presentation from scratch and present effectively with confidence.  Learn how being different can work in your firms favor and how to accentuate those differences in your presentation.  This video also demonstrates how to use different multimedia formats for your proposals. Join AEC Industry Expert and Author Mark Zweig and consummate communicator Randy Wilburn for an in-depth look at how to be a better presenter.  

Some of the topics covered include:

  1. Starting from a blank slate can help your presentation
  2. Why doing your homework before the presentation is important
  3. Don't be afraid to be different
  4. Demonstrate that you understand the clients wants and needs
  5. The importance of using photos and videos
  6. Using humor

And more...

ZLearning is a Continuing Education online learning portal offered by Zweig Group.

Design Professionals save time and money by taking some of your most important continuing education courses online. Gain real knowledge and additional skills in a fraction of the time without the hassle of attending a live event.  ZLearning classes including this one offer a short quiz, completion certificate, and most importantly CEUs/PDHs for your time and effort.   

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