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Elevating Doer-Sellers: Business Development for AEC Professionals - VIRTUAL SEMINAR

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Elevating Doer-Sellers: Business Development for AEC Professionals - VIRTUAL SEMINAR



This is a four-week program of 90-minute meetings each week of live Zoom meetings with our seminar instructors. Elevating Doer-Sellers: Business Development for AEC Professionals is specifically developed to help design and technical professionals in architecture, engineering, planning, and environmental firms become more comfortable managing clients and promoting the firm and its services. Led by two retired and current CEOs with extensive experience from the design desk to the board room, this one-of-a-kind seminar presents business development techniques proven to drive real growth and value in your AEC firm. Beyond the buzzword heavy, ra-ra approach of other business development and sales training seminars, this seminar focuses on what really works in today’s AEC firm utilizing practical and proven techniques that resonate across the organizational chart. Utilizing a unique workshop approach, current CEO of Zweig Group, Chad Clinehens, and retired CEO of Garver, Dan Williams, will lead participants through an immersion of what it takes to grow an AEC firm.  Topics include what drives value in an AEC firm, building a strong brand, how to develop more business, and maximizing the client experience taught through a combination of lectures, discussions, workshops, and a complete project pursuit activity.

"This course is truly a mindset shift for the industry. After experiencing the doer-seller training, I was finally able to articulate the philosophies that I was using by gut feel. This is not a cheesy sales pitch seminar - not even close."

"The title says it all - 'Doer-Seller.' It is significant that 'Doer' comes first, and not 'Seller.'  What this course does is articulate the theory - the philosophies, communication styles, and perspectives that lead to a genuinely great client experience, and the theory is balanced with practical advice throughout the seminar. And it's engaging - these philosophies, communication styles, and perspectives make you look at how you serve and keep clients in a completely different way, and can make your team more deliberate and less reactionary as project managers."



  • Taking place on a Zoom meeting, participants are able to network with the instructors as well as the other participants
  • Four-week program, with one, 90 minute meeting each week of live content
  • Six credit hours


  • Four live meetings with the Zweig Group instructors
  • Live presentations so attendees can ask questions and get real-time answers
  • The same highly-rated seminar content will be taught in the convenience of your own home/office
  • Polls, quizzes and interactive material that will keep participants engaged
  • Participants will also get the recorded sessions to look back on for years to come
  • Space is limited for this program to keep a cohort-style learning environment. Register now to secure your place.




Wednesday, July 7, 2021, from 11:00 AM-12:30 PM CT


Wednesday, July 14, 2021, from 11:00 AM-12:30 PM CT


Wednesday, July 21, 2021, from 11:00 AM-12:30 PM CT


Wednesday, July 28, 2021, from 11:00 AM-12:30 PM CT



  • What drives real growth in today’s AEC firm
  • What's different about business development and marketing and how to leverage both for maximum success
  • Dispelling the myths about business development unique to this industry 
  • Proven methods and tips for improving your win rate
  • A practical system of targeting and closing sales
  • How to maximize the client experience to gain a tremendous competitive advantage
  • How to develop proposals and presentations that beat the competition 


  • Doer-Sellers
  • Business Developers
  • Market Leaders
  • Marketers
  • Project Managers



Chad Clinehens, PE 

Chad Clinehens is the president and CEO of Zweig Group, the leading research, publishing, and consulting firm for the architecture and engineering industry. Passionate about the business side of design and technical service firms, Chad has built a career on leading them through growth and change.

Chad has worked with AEC firms throughout the U.S. on a variety of needs – strategic business planning, turnarounds, partner separations, organizational restructuring, mergers and acquisitions, marketing and sales, growth campaigns, and more.

As a registered professional engineer, Chad brings an in-depth knowledge of what makes professional service firms and the people who work for them unique. Working in the industry for more than 25 years, he has been involved in many aspects of the business including design, project management, department management, regional office management, and directional leadership.

Chad holds a Master’s Degree in Business Administration as well as a Bachelor of Science in Civil Engineering and is a registered professional engineer.


Dan Williams, PE

Dan is an executive consultant with Zweig Group, putting his 40-year career in AEC to work for our clients. Starting as a design engineer, Dan has experienced essentially every aspect of the profession. For the last 15 years of his career, he served as COO and then CEO and guided his firm during rapid growth from 200 to over 700 employees while opening 19 new offices.  His firm finished both in the top three of the Zweig Best Firms to Work For and as a Zweig Hot Firm for five consecutive years.

Dan is now offering his expertise to Zweig, providing business consulting, strategic planning, cultural initiatives, and executive coaching. Dan has extensive experience in developing effective boards, ownership transition strategies, organizational restructuring, internal training programs, mergers and acquisitions, and much more.  He is currently completing his certification in executive coaching and is effective working one-on-one or with leadership groups. He holds a BS in Civil Engineering from the University of Arkansas and is a registered professional engineer in several states.


GROUP DISCOUNTS: 15% off three or more attendees

Firms who register three or more attendees will receive a discount of 15% off each registration. Use discount code “VIRTUALEDS for 15% off three or more registrations at checkout. If you have a group larger than 10, please contact for a custom group bundle discount. 

CONTINUING EDUCATION: Attendees of this seminar earn 6 LU/6 PDH/.6 CEU of continuing education credits

Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar. Zweig Group is a registered provider with the American Institute of Architects (AIA).

To be notified of future seminar dates, inquire about group pricing, In-House training options or for immediate assistance, please email or call the Zweig Group team at 800.466.6275.

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