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Elevate Learning Series: Building a Persuasive, Powerful, Pursuit Strategy

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Elevate Learning Series: Building a Persuasive, Powerful, Pursuit Strategy

$875.00

2020 DATES: 

DATE | LOCATION

  • August 27 | Vancouver, Canada 
  • September 24 | Raleigh, North Carolina 

     

    Program Overview:

    Not all pursuits are created equal. The marquis opportunities that create long-term value for you and your clients require an investment of your time to properly plan. An efficient and effective pursuit strategy can be a major contributor to your firms long-term success. A defined, repeatable, managed, measured and optimized approach provides multifaceted benefits. Pursuit strategies result in winning more business from fewer, better-qualified opportunities, raise overall win probability, and decrease pursuit costs. Zweig Group’s Elevating Doer-Sellers – Building a Persuasive, Powerful, Pursuit Strategy is designed specifically for technical professionals in AEC firms. Participants will develop an understanding of the basics of market research for pursuit strategy, learn the process of capture planning, dive into their clients minds through empathy mapping, and learn how to create a client specific pursuit strategy., Using research and case studies from the most successful firms, this course provides tools to help attendees develop in their careers and benefit their firms.

     

     

    LEARNING OBJECTIVES:

    1. Develop an understanding of the basics of market research for pursuit strategy
    2. Learn the process of capture planning and how this intel can help you develop a winning strategy
    3. Understand your clients better through empathy mapping
    4. Learn how to create a client specific pursuit strategy

     

    AGENDA:

    • 8:00 am – 8:15 am Networking Breakfast
    • 8:15 am – 8:45 am Welcome / Introductions / Icebreaker
    • 8:45 am – 10:00 am Market Research 101
    • 10:00 am – 10:15 am Break
    • 10:15 am – 11:30 am Client Capture Planning
    • 11:30 am – 12:00 pm Lunch
    • 12:00 pm – 1:45 pm Client Empathy Mapping
    • 1:45 pm – 2:00 pm Break
    • 2:00 pm – 3:45 pm Persuasive, Powerful, Pursuit Strategy
    • 3:45 pm – 4:00 pm Celebrate Success


    WHO SHOULD ATTEND:

    • Anyone who participates in project pursuits
    • Market Leaders
    • Doer-Sellers
    • Business Developers
    • Marketers

     

    PRESENTER: 

    Jen Newman, Managing Director, Zweig Group

    Jen draws from her 20 + years of AEC-industry experience to help firms grow their people and profits. To Jen, there is no greater satisfaction than helping others achieve their goals. She has developed a reputation for helping organizations improve processes, create better leaders, train and retain talent, convert doers into successful doer-sellers, differentiate through client experience, create award winning campaigns, increase brand loyalty and develop winning strategies that lead to successful firm growth. She works with every client to develop recommendations for customized programs and services specific to their needs. With an energetic and enthusiastic style, she makes growth fun.

     

    COURSE FEE INCLUDES:

    • A comprehensive seminar workbook
    • Special discount on all Zweig Group survey and publications
    • Breakfast, lunch, and refreshments
    • Access to a discounted rate on hotel lodging once registered for the event 

    *Registration fee does NOT include hotel lodging.

     

    VENUE/LODGING:

    VANCOUVER, CANADA - AUGUST 27, 2020

    Venue: More information coming soon. 

    Lodging: More information coming soon. 


    RALEIGH, NORTH CAROLINA - SEPTEMBER 24, 2020

    Venue: More information coming soon. 

    Lodging: More information coming soon. 

     

     

    CONTINUING EDUCATION:

    Attendees of this training seminar earn 6 LU/6 PDH/.6 CEU of continuing education credits.

    Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar. Zweig Group is a registered provider with the American Institute of Architects, and SMPS.

     

     

    To be notified of future dates and locations or for immediate assistance, please email events@zweiggroup.com or call the Zweig Group team at 800.466.6275.


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