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Zweig Group
2020 Marketing Survey Report
$495.00
August 2020
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2019 Table of contents & CH1 preview
DETAILS
Zweig Group's 2020 Marketing Survey Report of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics.
The data for this report was collected from an online survey of AEC industry marketing professionals and those in leadership roles.